On March 1, 2008, Second Life will host the grand opening of the Automobile Dealer Relations Center (ARDC) called AutoLand. While that sounds like the kind of place where you'll have to run for your life from a cyborg Yul Brenner, it will actually be home to a multi-brand showroom in the virtual life sim that was created by customer relationship management software maker iMagic. What's more, you'll be able to chat with up to 50 dealers nationwide about pricing, availability and service issues.
The virtual world Second Life is a virtual dream for marketers, with branding opportunities aplenty. As the online universe has grown, so too has the number of automobile manufacturers with a presence in the "game," for lack of a better term. KZERO is a consulting firm that helps companies study Second Life and other online virtual communities, and in a blog post that's basically shilling a case study they'd like to sell prospective clients, we're given a glimpse at the number of automakers invo
Auto show season is in full tilt boogie and the latest news is that Scion intends to debut two new vehicles at the Chicago show next month.
I guess we can bill this as Update 2. We just showed you the video of Tiger Woods and the new Enclave and speculated that this "hidden cam" vid might be a fake. Not rocket science to figure that out, but until we had confirmation, we didn't want to call BS on GM. Well, they just called BS on themselves.
For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping Scion a hard-to-obtain product, the brand can retain some of its underground coolness. Hmmm... that's the same kind of strategy used by brand's like Bentley to keep its car's ultra exclusive.
No, this isn't an inspiring story about a man who survived being trapped in his Nissan Sentra for a week by eating forgotten french fries that fell beneath his front seat. Rather, it's part of Nissan's clever marketing campaign for the new Sentra, which goes a fair bit beyond the traditional TV and print ads. In order to attract attention to its newest small car offering, Nissan stuffed a Sentra with aspiring comedian Mark Horowitz and told him his new address for the next seven days would be wh
Pontiac is set to become the first major automaker to establish a presence in Second Life. Second Life, in case you aren't familiar, is that privately-owned, partly subscription-based 3-D virtual world, set up by Linden Lab, that allows residents to live a double digital life free from the constraints of the corporeal. There's no real aim or objective in the game except to go about living, which has led participants to do just that and set up a virtual economy with currency, trade and manufactu