It ain't easy creating a brand-new automaker from scratch. The fact that Elon Musk and Tesla have actually been able to bring not one, but two cars to market is in itself quite impressive. That said, the road has not been without its bumps, and Tesla is feeling some of the setbacks that come with being a fledgling automaker.
With a glut of new and updated models to peddle, Chrysler has reportedly upped its marketing budget to $2.9 billion for 2011, up from $1.72 billion in 2010. The automaker outlined the costs in documents given to the Securities and Exchange Commission.
In an 8-K filing posted with the U.S. Securities and Exchange Commission yesterday, Tesla Motors revealed that, by the end of the third quarter, it had already lined up 3,000 buyers, each of whom has coughed up $5,000 required to reserve the automaker's long-promised Model S. Additional information mentioned in the report suggests that the Model S will eventually obtain a five-star safety rating, feature more cargo room than any other sedan on the market and be designed to accommodate battery-sw