Toyota is dropping the iA moniker from the Yaris for 2019, giving its dominating front grille a honeycomb insert, adding some piano black accents and chrome trim, and making its entry-level sedan available in three trim levels for the first time.
Maybe Mazda should reconsider offering the Mazda2 in the U.S.
The Yaris iA retains a winning combination of Scion value and Mazda engineering.
The Scion iA and iM will live on as the 2017 Toyota Yaris iA and Corolla iM. Here's why rolling those cars into existing model lines is a good idea.
Scion has four vehicles going to SEMA, two iM hatches tuned for the Annual Scion Tuner Challenge, two iA sedans whipped up by the brand's lifestyle partners.
Scion has tapped actors James Franco and Jaleel White (not to mention a wacky waving inflatable arm flailing tube man) for the iA/iM ad campaign.
Scion introduced the new iA, its first four-door sedan, to the hordes of journalists at the Javits Center. And yes, the grille really is that questionable.
Scion introduced its first ever sedan, with the 2016 iA, a rebadged, four-door version of the upcoming Mazda2.
Scion is set to revitalize its lineup with the new iA sedan and iM hatchback at the New York Auto Show next month, but here's a taste of what's to come.