2009 was the single worst sales year for the auto industry in 30 years, with just 10.4 million vehicles moving off dealer lots. Consultancy A.T. Kearney feels a lot better about 2010 and beyond, though, as pent-up demand is beginning to creep into the market. A.T. Kearney predicts that by the time 2010 is in the history books, the industry will have hit between 11.4 and 12.3 million cars and trucks sold, but if you hold the company to just one number, it estimates a market of 11.7 million units.
There have been subtle signs that demand for new cars and trucks are improving. Several automakers plan to increase production over the next few months, and Toyota is no different. Reuters is reporting that the World's Largest Automaker has raised its sales forecast by 3% to 6.7 million units for the year ending March 2010. Toyota is also reportedly looking to increase production by a not-so-subtle 8% to a total of 6.45 million units. Toyota is neither confirming or denying the report, which ori
The global auto sales downturn has been as painful as it's been swift, but a report from Yomiuri shows that the worst of times may be over. The Japanese news agency (via Automotive News) reports that Toyota has raised its vehicle production forecast upwards by 3% to 6.5 million units. That's still a far cry from Toyota's amazing 2008, yet the positive adjustment is still worth over 300,000 units of additional production.