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Ford may have been the dominant force at CES for the last few years, but other automakers are finally beginning to take the consumer electronics space seriously. Although Alan Mulally's keynote this morning represented an unprecedented third address at the show, Audi CEO Rupert Stadler kicked things off Wednesday morning, showing off a new MMI interface and touting its partnership with chip-maker NVIDIA. But that wasn't the biggest news.

Audi E-tron Detroit Concept – Click above for high-res image gallery

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