Ruf

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Michelin is our favorite tire company from now on. Without resorting to the cheap, albeit highly effective and entertaining, trick of hiring booth babes to draw attention to themselves, this French tiremaker still had one of the largest crowds of any vendor at the show. Accomplished with an elegant simplicity that had us drooling from the moment we saw the space. The plan was so breathtakingly simple that we hope others will follow their lead in the future. OK, we wouldn't complain too much if t