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What car would you associate with a Rolex? A Rolls-Royce? A Mercedes-Benz? How about a Pagani Zonda F Roadster? Never mind that, like a great many ultra-exotic supercars, the Zonda has a wristwatch of its own, made by Cvstos. Rolex may have the most recognized name in the business – and a longstanding association with motor racing – but along with that comes a bit of a stodgy image that the renowned Swiss watchmaker seems eager to jettison with this commercial. Follow the jump to che