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Two Wheels

Hollywood Electrics is coming to Vegas, baby! What started as a retail outlet for electric bicycles and motorcycles in Hollywood, California is crossing borders and boundaries with the opening of Hollywood EMX: an electric motocross-centered entertainment complex located in Las Vegas, just off the world-famous strip.

With the decision by Brammo to get into the dirtier (yet clean!) side of motorcycling with its Engage and Encite line up came the question of how to effectively expand existing electric motocross markets and build new ones. Rather than steal a page from Quantya, with its partnership to open company-branded riding parks, Brammo bought the whole book.