Tata now hopes 'nobody wants' cheapest Nano
Ratan Tata seems to think he knows the problem with the original Tata Nano, and how he'll address that when the next-generation model rolls around.
Ratan Tata seems to think he knows the problem with the original Tata Nano, and how he'll address that when the next-generation model rolls around.
Tata's much ballyhooed Nano isn't exactly selling as expected in its home market of India, especially after the well-publicized fires engulfing the several examples of the world's cheapest car. Despite that, the head of Tata Group, Ratan Tata, says his company remains intent
When India's Tata introduced the Nano in 2009 at about $2,500, it was a hot-seller. It was expected to set the world on fire with demand for cheap wheels. In fact, a year after its rollout, the Nano almost did set the world on fire after at least three units burned to a crisp. Sales plummeted to a record low of 509 in November, 2010.
The lure of extracting hydrogen from water in a somewhat real-time fashion in sufficient quantities to power an automobile has so far been a complete dead-end pursuit. One of the biggest problems is that it takes more energy to release the hydrogen from its water-tight bonds than is actually returned by the resulting hydrogen.
The lure of extracting hydrogen from water in a somewhat real-time fashion in sufficient quantities to power an automobile has so far been a complete dead-end pursuit. One of the biggest problems is that it takes more energy to release the hydrogen from its water-tight bonds than is actually returned by the resulting hydrogen.
Tata Nano – Click above for high-res image gallery
Three years ago the retirement age for Tata's holding company was upped to 75. Although Ratan Tata is only 71, there is no obvious successor to take his place at the head of India's global conglomerate, so the search has begun for the leader of the next act.
Ratan Tata, Jaguar's owner, knows that the future of the company rests on "shiny and new" products. That's why the XE roadster was reportedly moved to the front of the line and given a 2011 release date. If the soothsayers at Motor Trend are correct, Tata also understands that cleaner engines are the future of the industry itself, because the XE could also bolster Jaguar's credential
Tata Nano Europa - Click above for high-res gallery
We don't know how many times through the millennia one gentleman has told another, "Be careful with her – she's beautiful, but she's expensive." We would like to know if Alan Mullaly offered that warning to Ratan Tata (above) before the latter bought Jaguar and Land Rover (JLR). As with the Blue Oval before it, Tata Motors is about to throw billions at the English luxury marques and it is looking for help doing it.
Land Rover LRX Concept - Click above for high-res image gallery
Click above for a high-res image gallery of the Tata Nano