After its decision to euthanize Oldsmobile, General Motors knows exactly what happens when it mothballs one of its brands: GM loses market share to the competition. The General is trying to stop history from repeating itself with Saturn customers by offering $2,000 on the hood of every car and crossover donning the ringed planet badge. Automotive News says the offer actually started on February 2 and runs until the end of March. To be eligible for the $2,000 bounty Saturn owners must have leased
R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive year. While GM's future is looking a little rosier right now, the past seven years were not as kind. Turns out GM faithful didn't care. Next up is the Make, or brand, with the most loyal customers. You'll
California is said to be a trendsetter in many aspects of American life. Some of these developments have been for the betterment of the automotive world (we'll let you decide that in the comments) and some have been decidedly negative (the 91-octane swill they call "gas" comes to mind). But for Detroit's major automakers, recent figures have shown that the big two and half are having a hard time selling their wares in The Golden State.