Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portio
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Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does that leave Chevrolet, General Motors' mainstream brand?