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Official
Report
Toyota hints at shrinking Prius family

Future May Not Be Bright For The Toyota Prius V, C

Toyota Prius V may be on the proverbial chopping block after company debuted the RAV4 Hybrid.

Official
Toyota sells 3-millionth Prius

Three generations in sixteen years and more than three million units sold worldwide - as of the end of June, those are the stats on the Toyota Prius. Even though Toyota says Prius sales might not reach the goal of 250,000 units this year, the little hybrid that could still doesn't have any problem fly

Report
Toyota Prius sales back on the upswing in May

A return to the 'plus' column? That's what happened last month to Toyota with its Prius line of hybrids, as the Japanese automaker boosted year-over year sales of the model.

Report
Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the Jonathon Ramsey

By The Numbers
November alt-fuel sales stay solid with higher Ford C-Max, Nissan Leaf demand

November's US alternative-fuel vehicle sales remained steady relative to recent months as strong sales for Ford's C-Max hybrids and the all-electric Nissan Leaf offset the effect of lower Chevrolet Volt extended-range plug-in hybrid sales than October. Year-over-year growth rate slowed markedly because Danny King

Report
Toyota Prius now best-selling model(s) in California

We've heard the Toyota Prius jokingly called the State Bird of California, but recent sales data shows that the world's most popular hybrid is, in fact, the best-selling car in the state. Well, the best-selling vehicle line, at least, since the Prius now comes in four variants.

Official
Most of 2013 Prius family gets modest price increases

To get behind the wheel of most new 2013 Toyota Prius models, you'll have to pony up some extra cost compared to 2012 models. Around the cost of a few tanks of gas. The standard Prius Liftback version goes up by $200 and the Prius V goes up by between $100 and $155. The price for the Prius Plug-In stays the same (as does the one for th

Report
Toyota Prius now third-most-popular car in the world... sort of

Think you're seeing more Toyota Prius models on the road these days? Well, you are.

Report
Toyota Prius now third-most-popular car in the world... sort of

Think you're seeing more Toyota Prius models on the road these days? Well, you are.

Official
Toyota Prius plug-in sells 1,654 copies in April, beating Chevy Volt, Nissan Leaf

The Toyota Prius, the most popular hybrid in the world, was also the most popular plug-in vehicle in U.S. last month.

Official
Toyota Prius plug-in sells 1,654 copies in April, beating Chevy Volt, Nissan Leaf

The Toyota Prius, the most popular hybrid in the world, was also the most popular plug-in vehicle in U.S. last month.

Report
Toyota looking for high-volume Prius assembly in U.S. by 2015

Rumors that Toyota would some day build the Prius in the U.S. have bounced around for years, with a location in Mississippi often being cited as the most likely candidate. After that plan was offi

Report
Toyota looking for high-volume Prius assembly in U.S. by 2015

Rumors that Toyota would some day build the Prius in the U.S. have bounced around for years, with a location in Mississippi often being cited as the most likely candidate. After that plan was offi

Official
KBB: Used hybrid prices jump 6% in February on gas-price surge

Used hybrid-electric vehicle prices jumped six percent in February, Kelley Blue Book said, adding that used hybrids and fuel-efficient compact cars could see a 20 percent hike in resale values this year.

Official
Toyota Prius C outsells monthly totals of Chevy Volt, Nissan Leaf in three days

Toyota is pretty sure that its expanded Prius family will drive up sales of the world's best-selling hybrid, and the early sales returns indicate that the company is right, right, right.

Official
Toyota Prius C outsells monthly totals of Chevy Volt, Nissan Leaf in three days

Toyota is pretty sure that its expanded Prius family will drive up sales of the world's best-selling hybrid, and the early sales returns indicate that the company is right, right, right.

Report
Toyota gets slammed in Japan with Aqua/Prius C pre-orders

Perhaps the the "c" in the Prius C stands for ka-ching. According to reports, Toyota in Japan received 10 times its monthly sales target in pre-orders for the compact version of its Prius hybrid within the first five days of the model's debut, leading to what's likely to be a shortage and long wait times for the car.

Report
Toyota sells 8,400 Prius V wagons in U.S. during first 10 weeks

Toyota sold more Prius V hybrid wagons in the U.S. during the model's first 10 weeks of availability than General Motors sold of its Chevrolet Volt extended-range plug-in hybrid all last year, Bloomberg News reported, citing Toyota spokeswoman Carly Schaffner.

Toyota ready to double hybrid sales in North America by 2015

Toyota has its work cut out for it to reach a hybrid sales goal recently elucidated by "top executives" who told Automotive News that the goal for North America is 400,000 units a year by 2015. Well, that's a possible goal, at least, should everything go right. In 2010, Toyota sold just under 200,000 hybrids in North America. Globally, Toyota thinks it can sell 1.2 million hybrids a year by 2015. It sold almost 700,000 in 2010, around Sebastian Blanco

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