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If you're trying to conserve fuel, making said fuel cheaper doesn't help the cause. If you're trying to sell cars, making the stuff they run on cheaper might help. But one thing is for certain, not everyone is a fan of Chrysler's new "Let's Refuel America Gas Card."

Ever hear of Pricelock? It's a service for fleet operators to purchase gas in bulk at a set price to buffer the company budget from rising fuel fluctuations. Chrysler thinks that new car buyers should be able to participate as well, through the company's new "Let's Refuel America Gas Card."