Until 2011, silver reigned for ten years as car buyers' favorite exterior car color according to the annual survey conducted by PPG. White took over in 2011, and it hasn't let up since. White extended its lead over other colors in 2014. Globally, 28 percent of car builds were white, leading every market, with black in second in every market. Silver held third but is still in decline after its lengthy run, dropping again globally and being overtaken by red, blue and green as the favorite hues for
When it came to paint colors on new cars, for ten years, silver was the one hue to rule them all, not just extending its lead through 2009 and 2010 but doing so in the U.S., Europe and Asia. The revolution came in 2011, when white took over as the top color in the States and black claimed the number one spot in Europe, silver maintaining its hold in the Orient.
When you think of Apple products, what color comes to mind? If you purchased a MacBook this year, maybe aluminum's gray hue, but for everyone else, the color that likely comes to mind is that clean white, maybe with a white Apple logo in the middle. According to a Fortune article, that prevalence may have led to a shift in popular car colors. While silver was the longtime favorite color, designers have apparently fallen for white. Says the report "Prior to Apple, white was associated with things
Even though DuPont's automotive paints, or "performance coating," division brought in 12.1 percent of the firm's 2010 revenue, the pretax operating-profit margin was only seven percent, said to be about "half the corporate average." With the highly diversified firm making plays in more lucrative "megatrend" areas, Automotive News reports that DuPont has retained Credit Suisse to find a buyer for its two coatings divisions valued at $3-4 billion.
When it comes to tastes in automobiles, Europeans and Americans tend to be on opposite sides of the spectrum. Small trumps big. Manual over automatic. Car against truck. Black versus white.
When PPG started keeping track of cars sales by color back in 1990, the superstar of the car color world has been silver, and according to firm's latest study, it shows no signs of slowing down. For the tenth year in a row, the silver, charcoal and gray category are numero uno amongst new car shoppers. In 2008, it accounted for 20 percent of vehicles sold and that figure climbed to 25 percent in 2009, reaching its current zenith of a 31 percent.
Silver just won't give up its nine-year choke hold as the most popular color choice for cars and trucks, both in the United States and abroad. In fact, the silver and gray category actually picked up an additional five percent on the rest of the field with a market share of roughly 25 percent in 2009.
Silver has been the most popular color on cars for the past six years, and the godfathers of paint at PPG predict it will remain the king for quite some time. This fact doesn't stop these connoisseurs of color from searching for the next contender of silver's throne. On Thursday, PPG showed off its official color palette of 110 concept colors at its studio in Troy, MI, and revealed it expects more natural colors like brown, green, blue and gold will become popular by the end of the decade, when