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The fight against pollution may soon take the fashion industry by storm as your clothes may clean up the mess your car puts out.

Rising levels of roadside air pollution plague major cities across the globe. Over in Europe, fine particulate pollution in the cities of Bucharest, Budapest, Barcelona, Paris, Rome and London – to name a few – has been measured at levels exceeding the United Nations World Health Organization's recommended 10 micrograms per cubic meter. In fact, out of 25 European cities studied, only Stockholm was consistently be below the UN's 10 microgram threshold.

The picturesque city of London has recorded its 36th "bad air" day this year after monitoring equipment detected dangerous levels of minute airborne particles. EU guidelines allow just 35 "bad air" days, so reaching this unfortunate level by the sixth month of the year means that London is in violation of the law and faces stiff fines and numerous court cases. Also, London's air pollution is now considered to be the worst in all of Europe.