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Thanks to a beefed up bit of software, Priuses converted to plug-in drive by Plug In Conversions Corp. (PICC) have gotten quite a bit better. They can now go up to 70 mph using nothing but their batteries and get 170 mpge. The software manages to get around Toyota's built-in top speed limitation of 34 miles per hour in EV mode, as PICC president Kim Adelman told us when we spoke to him at EVS23. All of this goodness doesn't come cheap: the software upgrade will cost customers anywhere between $2

The Plug-In Conversions Corporation (PICC), founded by Kim Adelman, was started 19 months ago in order to sell conversion kits to that gave a Prius a plug. PICC announced this week that the battery company Gold Peak Industries North America has acquired an equity stake in PICC and will give the fledgling company a broader reach. The new team will move to offer conversion kits wherever Gold Peak batteries are sold. PICC will offer kits for vehicles that are not called the Prius, as well. The pres