Albert Einstein's image has been used to sell everything from computer software to life insurance. In 2009, General Motors used the legendary physicist's face it in an ad for the 2010 GMC Terrain. It ran only once in a single issue of People Magazine.
If Albert Einstein were alive today, he'd be very old and quite wealthy. In fact, the world famous scientist still banks about $10 million per year solely from corporations purchasing one-time rights to his likeness. Einstein has been dead since 1955, but an institution is still collecting money on his behalf, and there is a rather substantial price to pay to use his likeness. Just ask General Motors.