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Study

Up an estimated 11 percent over the previous year.

That's 6,000 pedestrians killed, an additional 620 more than the year before.

Roadway Deaths On Pace For Largest Percentage Increase In 69 Years

The economy is good. The gas prices are low. This is an ideal summer for road-trippers, commuters and motorists of every kind. But the good times come at a high cost.

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In Philadelphia, city officials are running a public-safety campaign that implores road users to simply "Put. Phone. Down." In Florida, a similar advertisement reminds people, "Alert Today, Alive Tomorrow." Interestingly, the campaigns are directed at pedestrians, not drivers.

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The Governors Highway Safety Association has released an analysis of preliminary pedestrian fatality traffic data for the first six months of 2014. The study indicates deaths for the year are likely be be about the same as 2013, indicating slow progress with pedestrian safety efforts.

Report

Some automakers are saying that adding a fake engine noise – or some other warning sound – to plug-in vehicles would subtract that "cha-ching" sound from auto dealers cash registers. The Alliance of Automobile Manufacturers and some automakers outside the group say a mandate for artificial noise makers on electric cars could cause fewer people to buy them, Automotive News says.

ECTunes equipped vehicle – Click above to watch video after the jump