Can drivers put a price on privacy? According to a new survey from Lynx Research Consulting, they sure can. And that price is a ten-percent discount on their car insurance.
The idea of paying for your insurance by the mile is not new. MileMeter, in Texas, offers pay-as-you-drive (PAYD) rates and California has been using mileage brackets to set insurance rates for years. A new, more precise PAYD system is under discussion in California that would give people who drive less a financial incentive to do keep doing so – and maybe convince people on the fence to find an alternative when possible.