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The F-Type roadster is the spiritual successor the iconic E-Type

The New York Yankees have Lou Gehrig. Republicans have Ronald Reagan. And Jaguar has its E-Type. Every brand needs an icon to point to, a stake in the ground, an example of its essence that epitomizes everything the brand means and stands for, and serves as a reminder when the current caretakers lose the plot of the brand.

Saab 9-3 ePower – Click above for high-res image gallery

2011 Mercedes-Benz CL63 AMG – Click above for high-res image gallery

Mercedes Benz ConceptFASCINATION - click for high-res gallery

Click above for a high-res gallery of the GTbyCitroen

It's about 6:00PM in the City of Lights and our rag tag team of bloggers is running on empty after having brought you the first day of debuts at the 2008 Paris Motor Show. Soon they'll be attending after parties and getting drunk on champagne, so we're here to run down the biggest unveilings of the day while you eat your brown bag lunch back in the States. Don't fret, though, as we'll be bringing you lots more from Paris throughout the afternoon and coverage of Day 2 will begin in the wee hours

After revealing the new generation 7-series earlier this summer, BMW will be showing off the full lineup at the Paris Motor Show including the hybrid version. We knew a 7-series hybrid was coming soon but it had been thought the 7 would use the same Two-Mode hybrid system that will go into the X6. Instead, AutoCar is reporting that the big luxury sedan will use the mild hybrid system that BMW has developed with Daimler. While Mercedes-Benz will pair up the 20 hp electric motor with a 3.5L V6, BM

Click above image to enlarge the new Lamborghini teaser

Optimal Energy is the latest company to announce that they are unveiling a new electric car at the Paris Motor Show this year and it's one that should definitely impress. Coming all the way from South Africa, the Joule may very well be the world's most practical electric car to date as well as one of the more stylish. Although it has been shown to a handful of journalists there haven't yet been any published photos but it has been described as "an uncluttered mix of a Renault Scenic and a Citroe

Click above for photo gallery. Follow the jump for video.

This year's edition of the Paris Motor Show is shaping up to be quite a collection of ecological innovation, ranging from the presently practical to the futuristically fanciful. The just-announced vehicular offspring from a Michelin and Venturi collaboration is bound to fall into the later category. Venturi, the Principality of Monaco's largest builder of très vert prototypes (and hopefully next June, seller of the Fetish) and Michelin, maker of tires, have teamed up to create an electric

If you want an SUV that looks like what a really cool Saab 9-4 might potentially look like, but you want it to have a Mercedes model name and be from Korea, then you're looking for the Ssangyong C200. Known outside the U.S. for its 4-wheel drives like the Ssangyong Musso, which means "double dragon rhinoceros", the C200 is a four-wheel-drive, unibody CUV meant to grow Ssangyong's product range. It is packaged with a 2.0-liter engine and a 6-speed transmission, claimed to put out low emissions an

Click above to view high-res gallery of the Mercedes-Benz ConceptFASCINATION

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