Mitsubishi Geek Squad i-MiEV – Click above for high-res image gallery
Yesterday, we reported that Mitsubishi is bringing its small, B-segment Colt to our shores. And that's true, mostly. What we've learned between now and then is that Mitsu isn't bringing over the current Colt, but rather the replacement for the current Colt, i.e. the next Colt. In fact, Mitsubishi Motors Corp. President Osamu Masuko said as much during last month's Tokyo Motor Show. Here's what he told Automotive News:
Mitsubishi's Geek Squad i-MiEV (with PX-MiEV in foreground) - click above for high-res image gallery
Considering their diminutive and dwindling degree of market share in the U.S., should Suzuki and Mitsubishi say sayonara to America and concentrate their efforts elsewhere? That's what some industry analysts are recommending. Says Yuuki Sakurai of Fukoku Capital Management,"It's time for them to decide whether they pay a high price to continue business there or stop the bleeding," His fellow auto analyst over at Okasan Securities, Yasuaki Iwamoto, agrees and says they should just forget about Am
The Wall Street Journal talked to Mitsubishi President Osamu Masuko ahead of this week's Moscow Motor Show about some of the company's recovery, its involvement in the Russian market and its plans for marketing electric vehicles. Masuko reiterated earlier announcements that the the iMiEV would go on sale in Japan next summer at a price of about $27,400. Once production ramps up to higher levels Mitsubishi hopes to drive the price down under $20,000. Initially the iMiEV will be in right hand driv
Needless to say, gambling is risky. So it's apropos that in Las Vegas last week, Mitsubishi announced their intentions to sell an electric vehicle in the U.S.