Online Car Sales
Young buyers are increasingly turning away from showroom visits when car shopping in favor of comparing potential purchases online. Dealers are learning how to adapt.
Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.
Google is restructuring its car buying tools, and part of the process means shutting down its Google Cars shopping service. Launched a little more than a year ago with expectations that it would disrupt the auto sales industry, other early commentary noted that some dealers Jonathon Ramsey
Here's a twist in BMW's foray into the EV market that we hadn't anticipated: Online sales. Bloomberg is reporting that when BMW launches its i3 electric and i8 plug-in hybrid next year, the German carmaker will be selling the cars direct to customers via the Internet.
Ford has started offering vehicles for direct sale via the internet for United Kingdom customers. Ford conducted its own research and found that almost 40 percent of buyers don't even care about a test drive; they just want what they want with the click of a mouse.
Online sales are now a big and fast-growing part of U.S. retail sales, for everything from books to auto parts. True, the total amount of retail sales booked online is a small fraction of the total volume of consumer goods, but it is the fastest growing of all sales channels, tantalizing manufacturers with its efficiency and low cost (not to mention the potential boost to the bottom line).