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Los Angeles

Auto journalists love food. So if you're an automaker that's looking to get some hot ink about your brand-new food trucks, bringing them to an auto show during press days is a sure-fire way to get their attention. Well, as long as they're stocked with tasty edibles.


There's no limit to what a versatile commercial van can be used for, from shuttling travelers to and from the airport to delivering all manner of goods and services. In many cities that includes food trucks, which have rapidly been growing in popularity especially in Los Angeles.

Thanks to its new NV series of body-on-frame vans, Nissan now has a stake in the commercial cargo moving market. But how will the Japanese automaker entice fleet buyers to stop their scheduled orders for tried-and-true options like the Ford E-Series and Mercedes-Benz Sprinter in favor of unproven models like the NV 1500, 2500 and 3500? The answer appears to be some clever incentives.

Nissan NV – Click above for high-res image gallery

2011 Nissan NV2500 HD – Click above for high-res image gallery

2011 Nissan NV2500 HD – Click above for high-res image gallery

Nissan NV commercial vans – Click above for high-res image gallery

The massive-looking NV2500 concept scheduled to be unveiled at the Detroit Auto Show this January signals Nissan's interest in the commercial vehicle market. A quick glance at the trademark website shows that the hulking Nissan won't be alone if it ever hits the market. Mike Levine over at Pickuptrucks.com put his Sherlock Holmes hat on and discovered that Nissan also had the names NV1500 and NV3500 earmarked for potential use. The Japanese automaker has a similar naming convention for pickups,