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Rumormill
Nissan plans $2.8 billion in cuts, dumps Datsun brand as it restructures

'We need to chart a recovery but the rot goes deep'

Nissan Motor Co plans to cut $2.8 billion in annual fixed costs as part of its restructuring plan, Bloomberg News reported on Wednesday, as it braces for a drop in sales that could complicate its recovery from years of poor profitability. Following a three-year spell of tumbling profits, Nissan will announce its restructuring plan on May 28, its latest attempt to slash costs after a strategy of aggressive selling to chase market share has pummelled its bottom line. The Japanese automa

Quick Spin
2018 Nissan Titan Drivers' Notes Review | As honest as they come

It doesn't get any more basic than this

The 2018 Nissan Titan competes against the Ford F-150, Chevy Silverado, Ram 1500 and Toyota Tundra in one of the most hotly contested and profitable segments in the market. Sales are won and lost over stats like horsepower, torque and tow ratings. While the Titan was never a sales leader, the first-generation model had a decent but fading following over its 11-year run.

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