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Some would call it cheapening the brand, others would call it advertising, others still would note that it's a revenue stream. What are we talking about? We're talking about the coming preponderance of Lamborghini-branded trinkums. Okay, we're not really sure how much exactly there will be, but Lamborghini is slowing down its vehicular business a little for 2007 and picking up its activity in the knick-knack sector. The reasoning for the growth shrinkage is to improve the efficiency of the organ