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In an article for The New Yorker, Malcolm Gladwell puts deep focus on understanding the automotive recall. In part, he interviews the head of Ford's recall office during the Pinto's exploding fuel tank campaign for an insider's view.

1986 Chrysler New Yorker meets a relative – Click above to watch video after the jump

We've talked about TerraPass a bit recently, so it's only fair to let them get a few words in edgewise. Over on their TerraBlog, Adam writes a good piece on the four ways people can talk about carbon offset programs (Adam bases his piece on the four ways first identified in Malcolm Gladwell's article in the New Yorker): appeals to convention, stories, appeals to code and technical accounts. Adam says that each way can work, depending on the situation. I appreciate what TerraPass is doing and I h