The American Le Mans Series has made greening their image and events a part of the plan since at least 2007, when the organization got serious about biofuels. Last year, the group held the first Green Challenge, which became the Michelin Green X Challenge earlier this year. Today, ALMS is announcing its support for the Nature Conservancy's 'Adopt an Acre' program.
In conjunction with the launch of its diesel engines in the U.S., Audi has created a Facebook Causes page to benefit the Nature Conservancy. For every person that joins the cause, Audi has committed to donating a dollar to the Tensas River basin project where the Nature Conservancy is conducting a carbon offset program. The Tensas project involves reforestation of private lands and restoring natural habitats that have been shrinking due to human activity.