Technology can be a fickle thing for automotive companies. Done right, tech can help sell cars. Done badly, and tech can sink a whole company's image.
It's no secret Ford wanted Sync to become a sought-after value add for consumers, but it's probably news even to The Blue Oval just how much its desires have come true. From 2008 to 2009 the company's revenue per unit climbed from about $22,900 to $26,100, a 14 percent increase. Ford's VP of product Derek Kuzak said a third of that, about $1,000 per car, was due to newly available tech options.