MyFord Touch has been among the most widely disdained automotive infotainment systems on the market, practically since its introduction in 2010. Consumer Reports was among the most vocal critics, all but advocating its lynching by an angry mob armed with torches and pitchforks. Not surprisingly, then, after such a critical walloping, Ford has finally decided to say goodbye to the unloved tech, declaring the end of MyFord Touch branding in favor of Sync 3 for its upcoming, all-new system.
One of the perks of reviewing all manner of cars and trucks is that we're exposed to all the different infotainment systems. Whether Cadillac's CUE, Chrysler's UConnect, BMW's iDrive or MyFord Touch, we sample each and every infotainment system on the market.
Does it seem that Consumer Reports never has anything nice to say about infotainment systems? Well, the problem could be even worse than you think. After talking to CR, Wards Auto says that problems with infotainment systems could be underreported because some customers don't use the systems to their fullest potential.
Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.
Ford hasn't had the best luck with its MyFord Touch and Sync systems, as the finicky infotainment system has been subject to a critical whooping while customer issues have helped sink Ford's IQS scores. The automaker has made a concerted effort, though, to try and fix MyFord Touch. And while the results have been mixed, The Blue Oval is hoping its latest free update, set to go live next week, will make things better.
A national law firm, Hagens Berman Sobol Shapiro LLP, has filed a proposed class action lawsuit whose presupposition is that MyFord Touch is defective. Specifically, the complaint states that the system – as well as the MyLincoln Touch and MyMercury Touch clones – often freeze, fail to respond to voice or touch commands and have issues connecting to mobile phones.
Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
There is no doubt that Ford has had its hands full fielding complaints with its MyFord Touch and MyLincoln Touch systems these days, but looking to keep its customers happy, Ford is once again upgrading its infotainment systems and extending the warranties. Despite having just sent out updates for its systems back in March, Automotive News says that customers are still complaining about the speed and ease of use.
Instead of leading Ford into the future, the company's efforts to outfit its vehicles with the latest technology have backfired.
MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even after a 2013 model year update, it "won't change our commitment to being a leader in infotainment. We want to be the best at it even if it means we have to improve the usability forever."
Technology can be a fickle thing for automotive companies. Done right, tech can help sell cars. Done badly, and tech can sink a whole company's image.
A few months back, Ford told us that it had listened to consumers and wanted to cure the ills of the first generation MyFord Touch. Starting today, the Blue Oval will begin shipping out USB drives to owners of 2013 Ford Taurus and Flex models, allowing them to install the latest version of the software from the comfort of their garages.
Ford has taken it on the chin from J.D. Power since the carmaker rolled out its new MyFord Touch system in the 2011 Explorer. Ford's ranking in the influential Initial Quality Survey dropped from fifth last year all the way down to 23rd, in large measure because of customer dissatisfaction with the new technology and its voice recognition interface, but also because of refinement complaints about the PowerShift dual-clutch transmission in the Fiesta. But unlike, say, the Houston Cougars, who plu
A journey of a thousand miles begins with a single step, and for Lincoln, that all-important first stride is represented by the 2013 MKS. The big Lincoln sedan has been given a mid-cycle refresh that includes upgraded power, a newly refined suspension and a restyled beak, all of which are on display at the Los Angeles Auto Show.
The Lincoln MKT has never sold well since it hit the market back in 2010, but Ford is hoping to change that with a refresh for 2013. The three-row Lincoln crossover will receive an all new front fascia with a whole lot more vertical slats in the grille and no more intersecting horizontal bar. The lower fascia has been tweaked to look more rounded at the top, and the fog lamp assembly was made wider and shorter to help give the big ute the appearance of a wider stance.
MyFord Touch has taken plenty of flack from both consumers and critics since its release last year. The combination of capacitive controls for the climate control system and a cluttered user interface on the center screen were proof that MyFord Touch was a very one-point-oh product. To be fair, it was obvious that Ford's new system was both very advanced and very powerful, but its cool reception suggests that Ford may have attempted to sprint when it should have jogged following the success of S
Ford says that it's in the process of responding to customers who feel that the company's Sync and MyFord Touch systems are cumbersome or difficult to use. According to the Detroit Free Press, the company's internal quality evaluations have discovered a few issues. While speaking to reporters, Mark Fields, Ford's President of the Americas, said that the automaker is committed to improving the connectivity options in its vehicles, adding that by and large, customers enjoy the features. So far, it