A month ago, General Motors put out a clever ad for the Chevrolet Volt in support of the Motor City Pride event in Detroit. The commercial, which showed a Volt telling its parents, "Mom, Dad, I'm electric," attracted some positive attention. Actually, a surprising amount of positive attention. In response, the Detroit Free Press is reporting, GM is going to start putting even more Volt ads in LBGT media outlets. As Jan Stevenson, the co-publisher of Between The Lines, the gay and lesbian newspap
Motor City Pride
Motor City Pride was this weekend in Detroit, and hometown company General Motors put out a proud advertisement to fit the day. The subject was that potentially difficult moment in a young car's life, when it needs to tell its parents the truth. In the ad, a Chevrolet Volt comes out of the closet to say, "Mom, Dad, I'm electric."