It doesn't matter what kind of company you are: if you have new tech to show off, you must go to CES. The automakers will always unveil their latest models at the auto shows, but new entrants to the massively exploding infotainment segment are saved for Vegas.
2011 Bentley Mulsanne – click above for high-res image gallery
2010 Audi S5 Cabriolet - Click above for high-res image gallery
Audi is pushing the envelope in audio entertainment with a new research project that aims to deliver news reports audibly that are custom configured by the driver. Audi says the system, known as MACS My News, allows the driver to become “editor-in-chief” by choosing what type of content to hear and for how long. World news, sports and weather are a few types of content the system will be able to deliver, and it will all be controlled via spoken commands or Audi’s MMI (Multi Med