Mission Motors couldn't stay in business despite a sleek, fast e-bike. Now it's partially blaming Apple for hastening its demise.
The long, rambling journey of Mission Electric – formerly Mission Motorcycles, formerly Mission Motors, originally Hum Cycles – has come to a quiet end with a Chapter 7 bankruptcy filing.
It's been a long, hard road for Mission Motorcycles. And it's been just as long and hard for the company's fans and would-be clients, who have been left waiting for their high-powered, stunningly beautiful and technologically advanced electric motorcycles to actually hit dealerships for what seems like ages. To such fans and would-be clients, we have good news, and we have bad news.
Translogic's new host Jonathon Buckley heads to La Honda, CA for the chance to ride the Mission RS electric motorcycle. Can this plug-in superbike from Mission Motorcycles keep up with the gas-powered competition? Jonathon puts the RS to the test, then sits down with Mission Motorcycles' founder and CEO Mark Seeger for some further insight.
Mission Motorcycles is not Mission Motors. We say that off the start to avoid confusion about what follows. Mission Motors was started in San Francisco a few years back after exploding from its stealth cocoon, known as Hum Cycles. Mission Motorcycles was started much more recently by three gentlemen – Mark Seeger, Vincent Ip, and Andrew Ng – and partners symbiotically with Mission Motors for its technology. Ok, got that?
The future is electric. Here's another bit of evidence to testify that this catchphrase is more than just a meaningless mantra. RideApart – a web portal geared toward motorcycle enthusiasts – has chosen the Mission RS as its bike of the year. Yup, not the best electric bike, but the best motorcycle. Period.
Ever since Mission Motors first showed off its electric motorcycle technology demonstrator, the Mission R, a chorus of would-be riders have strongly suggested that it be made available for sale. That advice has finally been taken to heart with the creation of a new entity, Mission Motorcycles, and the announcement of the Mission RS and Mission R (above).
Mission Motors Mission One – Click above for high-res image gallery