Mini impressed us all when it revealed the Superleggera Vision concept at the Paris Motor Show a couple of months ago. But even before the little roadster concept debuted, there were already Noah Joseph
With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.
Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
Mini has been involved with Life Ball, one of Europe's largest charity events, since the brand first bowed in 2001. This year, the automaker turned a brand-new Mini Roadster over to Franca Sozzani, chief editor of Italian Vogue, for a complete makeover. Sozzani dipped the convertible two door in matte Deepest Purple paint with contrasting rally stripes and added steel accents on the side mir
When we first drove the Mini Roadster barely a month ago, we couldn't help but feel that it had, essentially, usurped the place that had until now been taken by the Mini Convertible. The Roadster is, after all, sleeker, more stylish, that much more fun and – for some reason – even a little cheaper ($600 lower MSRP) than the four-seat cabriolet. But does that leave the Convertible
Mini has officially announced pricing for the company's new Cooper Roadster. The tiny droptop will carry a base MSRP of $24,350 in the U.S., while the Cooper S Roadster will set you back $27,350. The top-of-the-line John Cooper Works Roadster, meanwhile, will command a sticker of $34,500 (*pricing exclude a $700 destination and handling fee). Should buyers wish to drop an automatic transmissio
The Mini Roadster ad campaign is continuing the "Another Day. Another Adventure." campaign begun with the Mini Coupe. The Roadster spots, directed by Peter Berg, started with two well-dressed gents darting through the various avenues of Istanbul. It picks up with them having, somehow, nearly driven off a bridge.
Mini E – Click above for high-res image gallery
MINI Coupe and Roadster Concepts - Click above for high-res image gallery