BMW has announced it will invest around $386.9 million in its United Kingdom operations. The cash will be divvied up amongst its Oxford manufacturing facility, Swindon steel body pressing plant and its Birmingham engine facility, all in order to help Mini keep pace with a new global growth strategy. BMW says the investment will allow Mini to maintain larger production volumes while simultaneously rolling out up to 10 new models in the near future. While that figure likely includes models like th
The two millionth Mini has rolled off the line in Oxford, UK, a feat which took around ten years and sent Minis to 90-plus countries across the globe. According to Mini, if placed bumper-to-bumper, two million Minis would stretch 4,627 miles. Of course, two million Ford F-150s would stretch, um, further.
Compared to most brands, MINI had an exceptional year in 2008, with a 28 percent increase in U.S. sales. In other parts of the world last year, however, things didn't turn out as well, with sales dropping overall – particularly in the latter half of the year.