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Through the middle years of the last decade, it became increasingly common for celebrities to show up at events like award ceremonies in the Toyota Prius as a way of demonstrating their support for environmental causes. Now that the realm of the hybrid is expanding beyond the iconic pioneer, other automakers want a piece of that celeb action too. At the Palm Springs International Film Festival that starts this week, stars are getting lifts in a fleet of new hybrids from Mercedes-Benz.

2010 Mercedes-Benz S400 Hybrid - Click above for a high-res gallery

Mercedes-Benz S400 Hybrid - Click above for a high-res gallery

Click above to view high-res gallery of the Mercedes-Benz S400 BlueHYBRID