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Franz von Holzhausen is a very Teutonic name but the man who holds it was born and raised on Simsbury, CT, so he about as American as my two sons who were born in Hartford. For the past 2 years, Franz has been chief US design for Mazda working out of their Irvine, CA design center, one of three design centers Mazda has, the others being in Europe and in Japan. Young, informal and tall, Franz looks like a southern California surfer until he starts to speak the language of design. I recently went

The "Zoom-Zoom" campaign unifies Mazda's brand identity, and today Mazda announced how the company's environmental efforts will be unified under the new "Sustainable Zoom-Zoom" idea. The multi-faceted "Sustainable Zoom-Zoom" campaign fits in things like the Japan-only Smart Idling Stop System, hydrogen, rotary engines (c'mon, it's Mazda) and E85 into one name. Mazda says its primary focus "will include harnessing synergies with Ford and improving the HEV system of the Hydrogen RE Hybrid." The s