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Mazda is intent on improving the fuel efficiency of its lineup of vehicles, even if it isn't going full-bore into electric vehicles. For proof, look no further than the automaker's SkyActiv technology. When it comes to the next stage in the company's efficiency plans, the award-winning i-Stop – the Japanese automaker's stop-start system – Mazda says the U.S. isn't ready for this fuel-saving tech quite yet.

The Japanese Society of Automotive Engineers has selected a pair of researchers from Mazda to be honored for their work on efficiency and emissions reduction technologies, i-Stop and a new single nano-catalyst.

Mazda3 with i-Stop - click above for high-res image gallery

Mazda3 with i-Stop - click above for high-res image gallery

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