Mercedes-Benz is relaunching its failed Maybach ultra-luxury division – sort of. This 2016 Mercedes-Maybach S600 inaugurates a new sub-brand with a suddenly reasonable-sounding price tag. We drive it and let you know if it still feels like big money.
It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.
The word "Maybach" has joined the long list of synonyms for the word "kaput." Mercedes-Benz released the price list for the 2013 models of its super-luxury sedans, with the price column simply stating "Discontinued" for each one of them.
Our sister site, AOL Autos, just dug up one of the largest rebates we've ever seen on a new car. If, for some reason, you must have a Maybach before the brand ceases production altogether, you may in line to snag a tidy $100,000 rebate. Daimler previously let slip that the company will kill the ultra-luxury brand in 2013 and replace it with a new high-end Mercedes-Benz S600 Pullman. Given that Maybach models never exactly jumped off of the showroom floor, we're guessing the German automaker need
Sorry, Phillips de Pury & Company, but you guys evidently had no business auctioning this car at a sale of contemporary art. Because no matter what the dynamic rap duo of Kanye West and Jay-Z did to it, this 2004 Maybach 57 is, first and foremost, a used car. Clearly the art community has voted with its wallets – and decided that the vehicle's value is about what you could make if you parted it out. Frankly, that's sad.
Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
That Daimler can't sell enough Maybach superluxury sedans to justify the brand's existence is the worst-kept secret in the entire automotive industry. The numbers don't really make a dent in what its competitors sell, and they are but a drop in the bucket of what the company moves as a whole. That's what's prompted Daimler to seek out more cost-effective alternatives to the current Maybach line, and what's reportedly forced them to move to shutter the brand in the near future.
According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
You just can't catch a break in this world if your name is Maybach. The superlux Daimler division has had trouble selling enough vehicles to seriously challenge the likes of Bentley and Rolls-Royce – divisions of arch-rivals Volkswagen and BMW, respectively. It can't seem to broker a viable deal with Aston Martin to produce a new range. Even that one-off Exelero wasn't paid for in full after being purchased by a certain hip-hop artist. Now the last ambitious project by the double-M marque
Daimler may not be able to sell very many Maybachs, but there's a flip-side to that equation: Rarity. Exclusivity. Qualities which a Maybach has in spades. But if every tycoon and magnate in your elite neighborhood already has one, and you want to stand out a bit (but not too much) from the crowd, you're going to want something even more exclusive. Like the Edition 125!
Maybach 57S Coupe by Xenatech – Click above for image gallery
Maybach Landaulet – Click above for high-res image gallery
Car price guide Parker's has produced its latest depreciation lists for cars in the UK. It's probably of most use if you're shopping at the lower-priced end of the car spectrum, since a straight-up comparison would be pointless. Seven of the 10 cars with the least depreciation are Japanese, headed by the Honda Jazz, and all of them are small. Five of the 10 cars with the greatest depreciation, headed by the Maybach 57S, are English, and none of them are cheap.
2010 Maybach Zeppelin – click above for high-res gallery