What's in a name? More than you might think, particularly in Formula One where two teams have been fighting for use of the Lotus moniker for a couple of years now.
Marussia Virgin Racing
Getting ahead as an F1 team is a costly affair. There's an endless stream of expenses, but even all the cash in the world doesn't buy experience and expertise.
Say hello again to Pat Symonds. The former Renault F1 technical director was thrown out of the sport in disgrace along with Flavio Briatore in the wake of the Crashgate scandal for having ordered Nelsinho Piquet to crash his car on purpose. But now Symonds is back.
As Red Bull Racing aptly proved this season, you don't need an automaker's backing to rise to the top of the Formula One ladder. Any consumer company with a popular image will do the trick. Virgin has been trying to follow in Red Bull's footsteps with the launch of its own F1 team, but as Richard Branson and company have discovered, it's more than most can chew. So it should come as little surprise that the upstart team has pursued – and secured – an automaker's support for next seas