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Martha Stewart picks up her customized BMW X3 – Click above to watch video after the jump

When it signed Howard Stern last year, Sirius radio picked up a lot of subscribers, but the satellite radio provider still couldn't catch rival XM which sits atop of the subscriber satellite radio heap. Sirius' new six million subscribers represented a huge jump, but XM is closing out 2006 with 7.9 million. The New York Times is now reporting that Sirius might follow the old adage: "If you can't beat 'em, join 'em."