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    Official: Cadillac executive appointments have global flair
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    Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of ...

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    Report: Ex-GM VP LaNeve takes over Lincoln ad agency
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    Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. ...

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    Read This: Why do carmakers still fail to get what women want?
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    Automakers have a long and checkered past when it comes to attempting to market cars specifically to woman buyers. Stabs at attracting the female sex have ranged from the subtly sexist notion that woman are really only shopping on behalf of their children's needs, to out-and-out condescension of ...

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    Opinion: General Motors shaking up its marketing... again
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    One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days – strong rumors that the Chevrolet and Cadillac ad accounts are ...

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    Video: Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta
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    Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something ...

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    Video: Best bus stop ever makes public transportation way more interesting
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    For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. ...

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    Video: Hyundai lets loose another Super Bowl ad
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    Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young ...

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    Video: Behold, Kia's Space Babies Super Bowl commercial
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    Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species ...

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    Official: Chevrolet introducing "Find New Roads" global tagline
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    Between the global success of the Chevrolet Cruze and the poorly received "Chevy Runs Deep" tagline, Chevrolet will be aligning all of its marketing behind a new global campaign called "Find New Roads." Looking at the big picture, Chevrolet says this new tagline will be used to create "one global ...

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    ETC: Hot Wheels advertises microcars with life-size monuments
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    If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Center Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last ...

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    Report: Facebook wants GM back
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    The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details ...

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    Video: All Eyez on Ford: Tupac Shakur poetry used to market Fusion
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    There are plenty of fans of Tupac Shakur who would have no idea that the rapper who sang "How Do You Want It" and "Str8 Ballin'" could also do a pretty good Langston Hughes with poems like "The Rose that Grew from Concrete." Someone at Ford did, though, and has used the poem from the late West ...

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    Video: Watch Mercedes-Benz's new A-Class in an anime adventure
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    What do you do with a new success? Work it. The still-warm A-Class is already the most successful launch in Mercedes-Benz history, yet the German brand is still coming up with new ways to show it off to more people. The latest example comes from Mercedes' Japanese outpost, which has created an ...

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    Report: GM lawsuit over Einstein image use dismissed
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    Albert Einstein's image has been used to sell everything from computer software to life insurance. In 2009, General Motors used the legendary physicist's face it in an ad for the 2010 GMC Terrain. It ran only once in a single issue of People Magazine. Hebrew University of Jerusalem sued the ...

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    Report: Ford sales boss Farley studies video game industry, refines prelaunch marketing efforts
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    Throughout these tough economic times, automakers have looked all over for new marketing ideas to get their products noticed. Ford is no stranger to experiments in marketing, and its chief marketing man, Jim Farley, confirms that the video game industry, of all places, is one place where he looks ...

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    Official: Chevy and Isaac Mizrahi hope that when you think of high fashion, you think Malibu
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    Isaac Mizrahi's clothing collection "inspired by the all-new 2013 Chevrolet Malibu" will hit the LivingSocial Shop in less than a week. Pitching the Malibu to women, Chevrolet announced in August that the fashion designer would create a line with cues taken not just from the Malibu, but also from ...

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    Video: Watch a Lexus ES magazine ad come to life with CinePrint technology
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    We've seen all sorts of clever marketing tricks lately, but we'll admit, this is actually pretty cool. Taking its print advertising campaign one step further, Lexus has employed CinePrint to bring some life to an otherwise static magazine spot for its new 2013 ES sedan in the October 15 issue of ...

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    Report: Scion targeting heavy metal, headbanger demographic
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    Marketing to younger buyers can be a funny thing. Sometimes, the more you try to sell Generation XYZPDQ on a car, the more it ensures you will sell to older buyers looking to feel young again. Scion has been toying with this concept ever since it was founded in 2002. The Toyota offshoot's latest ...

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    Video: 2013 Hyundai Santa Fe gets shockingly sexy ad from Amsterdam
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    We're not sure we've ever come across a vehicle capable of turning street-loads of women breathless and sweaty, and we've driven the 2013 Hyundai Santa Fe. Even so, a new European ad for the five-door crossover seems to convey that's exactly what will happen when the fairer sex lays eyes on the ...

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    Official: Toyota debuts 'Let's Go Places' tagline
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    There's more movement in the world of marketing: while Lincoln gets on with its "Reimagined" campaign, Toyota has announced a new ad slogan, "Let's Go Places." Time will tell where it slots into the brand's history of taglines, from the rather anonymous end where "Moving Forward" (the phrase it ...

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