324 Articles
Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Four new TV spots, red carpet branding and a microsite are just the beginning

Four new TV spots, red carpet branding and a microsite are just the beginning.

2019 Chevy Silverado featured in Lego Movie 2 campaign

It stars Emmet and Wyldstyle in an action-packed spot

It stars Emmet and Wyldstyle in an action-packed spot

What advertising experts think of ‘Built Ford Proud’

A reminder that 'In a world of talk ... they build things'

'In a world of talk ... they build things.'

Cadillac plans to keep its Manhattan ZIP code, shunning Detroit

Recent replacement of former boss Johan de Nysschen won't alter plans

The recent replacement of former boss Johan de Nysschen won't alter plans.

Two Wheels
Indian’s limited-edition bobber honors Jack Daniel’s Fire Brigade

Featuring the slogan “Bottles and Throttles Don’t Mix” in 24K gold

Just 177 examples, each individually numbered, will be produced globally.

Kia Stinger GT Atlantica is a deep-blue limited edition

Only 500 units planned for a car that fuses east and west

Only 500 units planned for the special edition, which fuses east and west

Lincoln taps Serena Williams to pitch all-new Navigator

Tennis star joins Matthew McConaughey as celebrity endorsers.

Tennis star joins Matthew McConaughey as celebrity endorsers.

What do Americans want in their cars? More cameras — and dogs

First Google Auto Trends report explores what drivers worldwide are looking for

Google compiles its first Automotive Trends Report, based on search data from three global markets. Americans' first loves are dogs and cameras.

Subaru brings back the Barkley dogs in new TV spots

The pups were last seen helping unveil the new Ascent in L.A.

"With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners."

Watch the Kia Soul hamsters take on 'Dueling Banjos'

The bluegrass song gets a modern take meant to sell Souls. Oh, and hamsters.

The Kia Soul hamsters are back, they're plump, and they're turning an old Bluegrass tune into a party anthem.

Ram providing horsepower for 142nd Kentucky Derby

Truckmaker to air two 30-second spots during Saturday's race.

Ram is partnering with Churchill Downs and the Kentucky Derby for a major sponsorship that will see the company's products scattered around the legendary event.

2017 Chrysler Pacifica videos detail features and hybrid tech

Chrysler engineers and designers talk about the details of the 2017 Pacifica. We also get the first marketing spot, called 'Real Life.'

Why Kia doesn't need a premium brand

The love of all things "premium" shows no signs of slowing down and it's becoming a join-or-die situation for some companies.

Scion grabs Franco and Urkel in Weird move to sell iM and iA

Scion has tapped actors James Franco and Jaleel White (not to mention a wacky waving inflatable arm flailing tube man) for the iA/iM ad campaign.

New Smart ForFour ad is f**king great [NSFW]

Warning: Little kids will be using some very foul language in this amusing spot from Smart, promoting the new ForFour.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters. It's supposed to say something about both Mazda engineering and being behind the wheel of one of the company's vehicles.

Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

FCA is partnering with Furious 7 to promote the upcoming blockbuster worldwide with ads that also show off the automaker's own models, including those from Dodge and Jeep.

Skoda Fabia ad plays with our eyes, minds

Skoda is hoping to trick viewers' eyes in the Czech brand's UK ad for the latest Fabia. The spot takes a very interesting approach of highlighting the hatchback's styling.

Read This
Luxury carmakers make way more than just cars

Automakers can bring in some serious money from licensing out their names. It can also keep a defunct brand in the public eye.

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