The Kia Soul hamsters are back, they're plump, and they're turning an old Bluegrass tune into a party anthem.
Chrysler engineers and designers talk about the details of the 2017 Pacifica. We also get the first marketing spot, called 'Real Life.'
Scion has tapped actors James Franco and Jaleel White (not to mention a wacky waving inflatable arm flailing tube man) for the iA/iM ad campaign.
Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.
Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters. It's supposed to say something about both Mazda engineering and being behind the wheel of one of the company's vehicles.
FCA is partnering with Furious 7 to promote the upcoming blockbuster worldwide with ads that also show off the automaker's own models, including those from Dodge and Jeep.
Cadillac is releasing the first of its three Oscars commercials, and this one never actually shows any of the brand's vehicles. It is simply slow-motion shots of driving through New York with a voiceover from a Teddy Roosevelt speech about the glory in making an attempt.
Cadillac's social media presence across the web is now blank, in preparation for the debut a new advertising campaign during the Oscars.
The web is full of Elon Musk-themed merchandise from T-shirts to fish tank clocks. It's no wonder why: Tesla pulls in millions from its own gear shop, which hawks everything from coffee mugs to hats to professional cycling kits.
Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.
Ford is promoting Mark LaNeve to become the head of the automaker's marketing, sales, service and dealer relations in the US, replacing John Felice, who is retiring. LaNeve is an auto industry veteran with previous experience in high-ranking position at General Motors, Volvo Cars North America and others. His previous position was as the chief operating officer at Global Ford Team, the Blue Oval's global advertising agency.
Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing.
Automotive News article says the Lexus December to Remember campaign started in 1998 that helped turn December into one of the biggest months of the year for car sales. Before that - and "that" wasn't that long ago - December was close to last in sales because no one seriously considered buying a car for Christmas.
Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.
Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.