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    Video: Audi kicks off A3 celebrity-fest marketing campaign with Dues
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    Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate ...

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    Video: Watch Jeff Gordon get back at Jalopnik with this awesome prank
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    Nearly a year ago, NASCAR champion Jeff Gordon teamed up with Pepsi for a commercial. Gordon would be disguised and terrorize a used car salesman on an extreme test drive. It was staged, quite obviously, we said. Our friends at Jalopnik were a bit more vociferous in calling out the ad's more ...

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    Video: Toyota Highlander Super Bowl Muppet ad is pure Mayhem
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    We previewed Toyota's upcoming Super Bowl ad nearly a week ago, but with the big game just around the corner, the Japanese brand has now dropped the minute-long spot which will air on Sunday. As we said in that original post, the commercial stars Terry Crews from Brooklyn Nine-Nine, the Muppets ...

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    Video: Watch this bright-orange Lamborghini Huracán shoot a commercial
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    As one of the most prestigious sports car makers on the planet, Lamborghini doesn't have much of a need for commercials - the German-owned, Italian brand's cars speak for themselves. It strikes as rather odd, then, that Lambo's new Huracán was spotted zipping around a downtown area with a ...

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    Video: Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved
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    Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, ...

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    Video: VW blends every successful Super Bowl ad ever into its big game teaser
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    Volkswagen has a long, proud history when it comes to that most American of traditions - the Super Bowl commercial. For this year's big game – its fifth as an advertiser – VW has a new idea. There is no tiny Vader or Jamaican accents, just a very German formula. The formula attempts ...

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    Official: Auto Ad of the Year Award finalists announced [w/video]
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    Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it's more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 ...

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    Report: Chris Perry resigns as Chevy's US marketing chief
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    General Motors has cycled through marketing executives for its Chevrolet brand with surprising frequency over the past few years. In the latest development, The Detroit News reports that Chris Perry – Chevy's current head of marketing – announced his resignation on Wednesday, effective ...

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    Report: 2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]
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    The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded ...

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    Video: Dodge Durango to stay classy with Ron Burgundy as spokesperson [UPDATE]
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    The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a ...

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    Report: 800k car names trademarked globally, suddenly alphanumerics seem reasonable
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    What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever ...

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    Report: PSA aims to sell Chinese on French quality by giving them wine
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    China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. ...

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    Report: Cadillac's new ad campaign to tell you how to get lucky
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    Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky." The campaign is fairly ...

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    Official: Daimler promotes AMG boss Ola Källenius to marketing chief
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    There's been a mild shakeup at the top of the ranks at Mercedes-Benz. Joachim Schmidt, the nearly 65-year-old Executive Vice President of Sales and Marketing for Mercedes passenger car operations and member of the Board of Management, has opted to retire. His replacement will be Ola Källenius, ...

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    Report: GM headed back to Super Bowl in 2014
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    After opting not to advertise during this year's Super Bowl because of the ad rate – about $3.8 million for thirty seconds – Variety reports that General Motors has bought airtime during the 2014 Super Bowl at roughly the same rate. When ex-GM marketing chief Joel Ewanick pulled out ...

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    Report: Proposed advertising merger will bring competing auto brands under one roof
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    Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the ...

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    Video: Shocking public restroom 'accident' is one way to discourage drunk driving
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    If you thought the recent distracted driving campaign from Mini in Mexico was messed up, then check this out. The UK Department of Transport has teamed up with advertising company Leo Burnett Worldwide to create a new ad campaign called Pub Loo Shocker with the hopes of reducing drinking and ...

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    Video: Alfa Romeo Guilietta to star in Fast & Furious 6 [w/video]
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    We wanted to play this one straight, but since it involves Fast & Furious 6 we just couldn't figure out how. Alfa Romeo is touting the role of the Guilietta in the next episode of car guys and gals versus bad guys and gals, and the now-Europe-inclusive franchise is using the post-stunt ...

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    Official: Mazda reveals new 'Game Changers' advertising campaign
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    Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past – like it did with ...

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    Report: Chrysler to veer away from 'Imported From Detroit' message?
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    Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years ...

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