3 Articles
Get your carbs with Riceboy TV

A new site called Riceboy TV has hit the world wide web. It is brought to us by a couple of guys who jumped ship from Super Street Magazine shortly before Primedia sold off all its enthusiast titles. The website content is aimed at the same tuner market as Super Street, only delivered more speedily and a lot more animated. With founders known by such names as Nads and Rik Daddy, one can imagine that this site is not intended for the serious, uptight automotive consumer. Instead

For your eyes only: MINI owners get private marketing

This month MINI is running ads in five magazines, the copy of which will only be known to current MINI owners. All 150,000-plus MINI owners have received a black box in the mail containing special glasses that will allow them to read the covert advertising. After the message is revealed, the ad instructs owners to asweseefit.com where they can enter their VIN number and get some sort of reward. MINI has always been known for making the most of its relatively small ad budget, and it plans to lev

MPH reportedly DOA as brash upstart falls victim to restructuring

The irreverent monthly car magazine MPH is reportedly road kill. The move by publisher American Media Inc. comes as Chairman David Pecker restructures the company, doing away with the upstart publication less than a year after its September launch. The changes at AMI will also see the demise of Celebrity Living (read: MTV’s ‘Cribs’ in print) and Shape en Español. The National Enquirer, an AMI mainstay will move its offices back to Boca Raton