4 Articles
Porsche most desirable brand among stinking rich

The Luxury Institute surveyed 1,642 affluent Americans to see which brands stood out among the crowd of luxury automakers, and Porsche made out as the overall winner. The survey participants make an average of $349,000 per year and have a net worth of $3.7 million, and they're surveyed on customer service, quality, exclusivity, and that overall warm and fuzzy feeling one gets about a given brand. Porsche received high marks for its uniqueness in the

Wealthy Americans say Porsche tops the luxury segment

The Luxury Institute, a research organization whose focus is directed solely upon the top 10% of America's wealthy, has declared that Porsche is the country's top luxury brand. Its 2007 online poll surveyed no fewer than 1,600 affluent folks, each of whom, on average, earns at least $313,000 USD annually and whose net worth is $3.3 million.

Cadillac rated best customer experience by luxury owners

Cadillac bested Lexus and Acura for first place in customer experience by the New York-based Luxury Institute. Only those earning more than $150,000 per year can take the Luxury Institutes survey, which gages brand tastes of the wealthiest Americans. Among the reasons Cadillac came out on top was the overall dealership experience, looks, and performance. Audi, BMW, Infiniti, Jaguar, Lincoln, Mercedes, and Volvo were also eligible for the award. If you've never heard

Rolls Royce the car of choice for ultra-rich

Illustrating the fickle nature of the ultra wealthy, a new survey of 500 bona fide rich people conducted by the Luxury Institute reveals that Rolls Royce is the most luxurious brand of 2006, a position that was held by Maybach last year.