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Premium 'Black Label' personalizations inspired by the arts, travel, fine food and culture.

Premium 'Black Label' personalizations inspired by the arts, travel, fine food and culture.

Rumormill

Aviator, Cosmopolitan, Zephyr and Blackwood are among past names

With the return of Continental and the emergence of the all-new 2018 Navigator as the defacto Lincoln flagship, it doesn't take a cryptographer to read the writing on the wall: Lincoln is re-embracing proper model names. During the 2018 Lincoln Navigator first drive press launch, Lincoln group vice president (and now also Ford's chief marketing officer) Kumar Galhotra confirmed that the switch to Continental from what had been the MKS in Lincoln's lineup has indeed been a positive one as increa

Spy Shots
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Lincoln MKC production won't move to Mexico, but that's not necessarily good news.

Study

The Chevrolet Camaro, Kia Forte, and Nissan Maxima also earned awards.

Recalls

This recall expansion brings the total number of affected cars to nearly 2.4 million.

Recalls

The recall affects cars from 2012 to 2016 and is aimed at specific states.

Recalls

Ford will replace the engine block heater on the Explorer and Lincoln MKC because the parts can potentially overheat. There are two reports of fires but no injuries or fatalities.

Recalls

Ford is adding two more recalls to its yearly tally, making it onto the 2014 ledger just under the wire. One involves moving the 2015 Lincoln MKC's push-button ignition start switch to a new location because people are pressing it by mistake. The other concerns the 2015 MKC and 2014 Ford Escape for a faulty fuel pump that could cause the crossovers to stall.

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Custom Program Launches In December On MKZ, MKC

"We're really trying to simplify for the customer on their terms." – Paul Bucek

Video

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the smooth-talking actor monologuing about his new luxury crossover. Saturday Night Live might have finally killed the joke in its recent episode featuring Jim Carrey.

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The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.

Report

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.

Report

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.

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It has been two years since Lincoln first announced its plans to expand into China, and the first models destined for sale in the giant automotive market just came off the boat in Shanghai on September 10. It's going to be a few weeks before Chinese buyers actually have the chance to get behind the wheel, though.

Video

We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles.

Video

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on Septe

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Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the MKC.

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Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.