Lincoln already offers luxury service unrelated to its cars. It should do more of that.
Lincoln Black Label
The Lincoln Way, a new customer car program, seeks to set the brand apart from other automakers by offering a suite of customer-care oriented services.
"I said our cars are built to be winners." – Jim Hall
With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's ex