General Motors wants to prove to you that their vehicles are up to snuff, and The New York Times is reporting that a new marketing initiative aims to get more customers behind the wheel of GM cars and trucks. The General's rumored Satisfaction Guaranteed program promises to give customers their money back within 60 days if they're not completely satisfied with their purchase. The new sales tool, which will reportedly begin Monday and run through November, may mark the first tim
Last night, Lee Iacocca himself drew back the curtain hiding his 45th Anniversary Edition Ford Mustang. The pictures don't lie: this silver beast is every bit as menacing and low in the flesh as it it appears on screen.
Lee Iacocca loves him some Chrysler. He cared enough about the Pentastar to rescue the automaker from bankruptcy back in 1979, and now in retirement as the honorary chairman of the National Chrysler Retirement Association, he's offering his support for his former employer post-bankruptcy. Iacocca, along with 19,000 Chrysler retirees, took out a full page ad in the Detroit News offering any means of support necessary to help the new Chrysler succeed. The ad offered help in "any way capacity you m
Found in the "What have you done for me lately?" bin, Chrysler is apparently asking former CEO Lee Iacocca for the keys to his company cars. According to a FOX report, as part of their Chapter 11 bankruptcy filing, Chrysler isn't allowed to provide vehicles to former execs, even if those execs once famously saved the company from bankruptcy. Therefore, poor Lido is being asked to return his
Automotive journalism legend David E. Davis, Jr., may find himself heading a new magazine if an independent effort to spiff up Detroit's image can find a footing. New York's Kelmenson, Davis (yes, that Davis) & Associates is trying to turn up $50 million to create a non-profit entity to spread the word about the great strides domestic automakers have made lately. The concept, which would be outwardly similar to the "Got Milk" campaign, was developed by Tony Kuhn, an executive partner at KDA.
If there's anyone out there who's qualified to opine on what it takes to turn around a struggling automaker, it's Lee Iacocca. Those old enough to remember life in the late '70s can recall Iacocca's first stint at the head of Chrysler, way before the automaker was ever purchased by Daimler and its subsequent sale to Cerberus. The situation in which the beleaguered automakers currently find
Lee Iacocca is a smart man. Father of both the Mustang and the minivan, the well revered auto exec was Chrysler's savior in the '80s. As such, the current Chrysler LLC will be holding a rally to honor its former patriarch on June 26th at its headquarters in Auburn Hills, MI. The rally will be attended by employees and Iacocca himself (no word on whether his BFF Snoop Dogg will make an appearance). Today's Chrysler, o
There aren't that many people in the world who have a stronger emotional connection to Chrysler Corp. than Lee Iacocca, father of the minivan and savior for Chrysler during the early '80s. In an article featured in BusinessWeek, Iacocca reveals his feelings and thoughts about Daimler AG's sale of Chrysler to Cerberus Capital Managment, a private equity firm.
It's been a while since we mentioned Lee Iacocca. But he is in the news once again and we feel obliged to pass along the latest chapter in this automotive icon's professional life. While one of his former employers was busy announcing a record $12 billion loss, Lee was meeting with the Nevada Gaming Commission (NGC). It seems Lido is gettin
So what would you consider the biggest automotive flop of 2006? The Chrysler Sebring? McDonald's Hummer Happy Meals? Schumacher leaving F1 without a ring for every finger? Well, Automotive News thinks it was Chrysler's refusal to face the music and scale back production. Even when faced with a huge loss and plummeting demand for SUVs and trucks.
The largest group of photographers trailing a celebrity at the Alt Car Expo on Saturday were around former Chrysler Chairman Lee Iacocca. Mr. I Am Chairman Of Chrysler Corporation Always strolled past me just as author Sherry Boschert walked up to him and handed him a copy of her new book Plug-in Hybrids: The Cars that Will Recharge America. I wonder if he'll return the
Retired Chrysler chairman (and Snoop Dogg homey) Lee Iacocca will be releasing a book in approximately one year, tentatively titled "Where Have All the Leaders Gone?". It's said to cover several topics, among them the state of the American auto industry and the threat that the US manufacturing economy faces from China and India.