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Lamborghini has been spied testing an Aventador SV Roadster in the arctic just after the coupe debuted in Geneva. Beyond the removable roof, it looks like Lambo is keeping the rest of the Superveloce intact.

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Lamborghini's new Aventador LP 750-4 Superveloce is the answer to a question nobody asked, but we're glad someone responded all the same at the 2015 Geneva Motor Show.

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The Lamborghini Aventador SV is a road-bound missile with power turned up to 740 horsepower and weight reduced by 110 pounds. The whole thing is accentuated with carbon-ceramic brakes, magnetic dampers and variable-ratio power steering.

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Lamborghini has a big reveal planned for the Geneva Motor Show, and the company isn't saying what the vehicle is. However, this video teaser might give the identity away with one major clue.

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We've been waiting for Lamborghini to give its Aventador supercar the Super Veloce treatment, and that's just what we appear to have here - spied completely undisguised during a video shoot ahead of its anticipated debut at the upcoming Geneva Motor Show.

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Lamborghini is celebrating its decades-long relationship with Pirelli with a new, two-tone special edition of the Aventador. While the mechanicals stay the same, they are available in choice of two looks to add some extra flair to the supercar's style.

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Though they are equipped almost exclusively with all-wheel drive, a Lamborghini might not be our first choice to drive in the snow. Not for practical reasons, anyway. But the idea sure does sound like fun – and probably more than a little bit educational, too. That's why Lamborghini established the Winter Accademia.

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We Get Schooled In The Art Of Lamborghini Driving

I found it to be a rare, genuinely rewarding educational experience.

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The stationary revving of high-horsepower, high-cylinder-count Italian engines may be an adolescent pleasure among the world's wealthy, but it's a mechanical display of machismo we're usually prepared to indulge simply because it sounds so great. And it's a spectacle made all the better when one's exhaust spits flames, right? Well, most of the time. Check out this Lamborghini driver, who gets a bit exuberant with his right foot only to have disaster strike.

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Car and Driver threw a leg over the Lamborghini Huracán and rode it hard all around the 16-turn Circuito Internationale Nardò, next to the banked oval that's brought us many a top-speed video. On the way to discovering the bull calf sweetly eclipses the Gallardo it replaces, CD also discovered that – comparing their own tests – it is faster from zero to 60 miles per hour than its paterfamilias, the Aventador.

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With a catalog packed with shades of orange and yellow, the Lamborghini Aventador doesn't shy away from bright colors. But the stock palette still pales in comparison to this latest art car.

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It's easy to forget that high-performance cars are not limited in size to something like a Lotus Elise or Mazda MX-5. They can get big. Take Lamborghini, for example. It might focus on combining low curb weights and high-output engines, but an Aventador very nearly occupies the same amount of space on the road as a fullsize Range Rover (the Lambo is only about eight inches shorter, although it is an inch wider, excluding the mirrors on both vehicles).

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Last year, it seemed like nearly every month there was news of an additional hypercar joining the fleet of the Dubai Police. It was shocking enough when the force showed off its Lamborghini Aventador, but the armada kept growing to include even more exotic vehicles like an Aston Martin One-77 and eventually even a Bugatti Veyron. To understand the point of building this assortment of supercars, the crew from Vocativ went behind the scenes with the Dubai Police and into the immaculate warehouse w

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Vmax200 in in England organizes events where those who care to show up with a supercar can run them down the two-mile runway at Bruntingthorpe Proving Ground. Evo attended the latest event, bringing an impressively green Lamborghini Aventador to test its girth and gaping vents against other precious metals like the McLaren P1 and F1, Ferrari F12 Berlinetta and Enzo, a Porsche Carrera GT and enough 911 Turbos to start a dealership. Speaking of those Porsches, nine of the top ten slots in the top

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In the 2000s, the musical mashup genre saw a peak of popularity with releases like The Grey Album from Danger Mouse that mixed The Beatles and Jay-Z. UK artist James Pursey from Carwow decided to take the same concept of shoehorning two disparate things together but applied the concept to cars. Your opinion on the results will vary with your sense of humor. These creations are either some funny pieces of abstract art or absolute monstrosities that prove good design should be left alone.

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If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.

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The resulting unalloyed joy, as you'll see in the footage below, is priceless.

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Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?

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It may be difficult to see a nearly $500,000 car wrecked because of hot-shot driving on narrow streets, but a new video of a Lamborghini Aventador crash in one of London's poshest zip codes over the weekend has to be seen to be believed.

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Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.

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I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full

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