First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If you'll remember, some creatives at Moma put together a rather suggestive, comic diptych to advertise the dual-zone climate control in the Kia Sportage. The ads got people everywhere rather hot – and not in a good way – and the automaker quickly went on record saying that it didn't commission them.
This past February, just when it appeared that Kia had found its advertising footing, marketing VP Ian Beavis cleaned out his desk and followed Kia Motors America CEO Len Hunt out the door. Post-exodus, Beavis has landed at Carat, an advertising concern that's part of the Aegis Group. The 54-year-old Beavis will fill the role of Executive Vice President for global client direction for Carat, and his past experience inside automakers such as Toyota, Ford, and Mitsubishi as well as time spent in h