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What's the world coming to when two of Italy's most storied supercar manufacturers – we're talking Ferrari and Lamborghini here, in case you couldn't tell – are planning to launch hybrid automobiles? Well, actually that'd be three of Italy's most storied automakers, now that rumors of just such a Maserati are making the rounds on the Interwebs.

What's the world coming to when two of Italy's most storied supercar manufacturers – we're talking Ferrari and Lamborghini here, in case you couldn't tell – are planning to launch hybrid automobiles? Well, actually that'd be three of Italy's most storied automakers, now that rumors of just such a Maserati are making the rounds on the Interwebs.

Italian magazine Quattroroute is reporting that Ferrari will show its first road-going hybrid next March at the Geneva Motor Show. The concept is reportedly based on the the 599 GTB and is expected to use a derivative of the kinetic energy recovery system (KERS) that was used on the Ferrari formula one cars during at least part of the 2009 season.

Italian pub, Quattroroute reports Ferrari will show its first road-going hybrid next March at the Geneva Motor Show. Based on the 599 GTB, the Ferrari hybrid is expected to use a derivative of the kinetic energy recovery system (KERS) used on the prancing horse's Formula One cars during part of the 2009 season.

McLaren MP4-24 - Click above for a high-res image gallery

McLaren MP4-24 - Click above for a high-res image gallery

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